Inevitably at some point during my daily consultations I will have at least one pet parent say to me, “I was reading on the Internet” or “I found some information through Google.” I won’t lie. Early in my career this use to frustrate me to no end. What could possibly motivate an animal owner to seek medical advice from a random online source rather than from a veterinarian, someone with at least eight years of higher education and obvious veterinary medical training? On some level I took their online research as a personal attack on my professional capabilities. I was insecure.
Dr. Google isn’t attacking me
I now know those initial feelings were largely unfounded. At this point in my career I have come to better understand why pet parents do online research. They’re thirsty – thirsty for knowledge – thirsty for more information about their pet’s healthcare. I know I don’t need to be defensive when pet parents come to their appointments armed with information taken from the Internet. I have come to accept animal owners look up information online in order to supplement offline sources, including reference books, published scientific articles, and friends.
I truly don’t believe mistrust is a significant reason people going online for pet health information, and studies of human patients have corroborated this belief. In my experiences, pet parents tend to seek online information if:
- They believe their pet is living with a chronic condition
- They believe they can somehow harness some control over their pet’s illness
- They are emotionally distressed by their pet’s health condition
Tips for Internet searching with Dr. Google
None of us are naïve enough to believe all information available on the Internet is created equal. Let’s be honest. There’s some pretty erroneous and biased material online. No one is in charge of the Internet. There a very few rules and regulations for online content. Anyone can build a website, and one need not have any educational or professional qualifications. You simply cannot and should not automatically trust information found online.
Below are some helpful tips for pet parents to help ensure their online searches are fruitful with accurate data:
- Look for the credentials of the author to make sure the information is written by a veterinary healthcare professional
- Be wary of commercial sites due to potential for bias and conflict of interest
- Check to see if the information is current (less than five years old)
- Be sure the information is understandable and easy to navigate
I would be negligent if I didn’t 100% encourage pet parents to openly communicate with their pet’s veterinary healthcare team. Ask questions of veterinarians and licensed veterinary technicians. Demand the information you desire. Most of us truly love educating pet parents. I personally feel working with educated pet parents makes my job easier, and as such, I’m better able to help my patients. I have truly found if all members of a pet’s healthcare team, including families, are on the same proverbial page, we have a much higher likelihood of successful outcomes.
The take-away message about Dr. Google…
The Internet is unquestionably a mainstream source of information about health issues for both humans and animals. Many people research their own health issues. It makes sense they would do the same when dealing with health issues for their pets. Veterinarians should be prepared to spend adequate time with pet parents, educating them about their pet’s health conditions, including reviewing online information families have researched.
To find a board-certified veterinary internal medicine specialist, please visit the American College of Veterinary Internal Medicine.
To find a board-certified veterinary emergency and critical care specialist, please visit the American College of Veterinary Emergency and Critical Care.
Wishing you wet-nosed kisses,